Inspiration from an Xplore Associate
Liane McGrath

If I reflect on my career and a particular time when sponsorship would have benefited me, it was when my organisation was merging with two other companies. I was close to my Managing Director and he was competing for the CEO position of the parent company, however he was unsuccessful and another of the merging […]

Why does Sponsorship matter?

Conversation around sponsorship tends to focus on the advantages for the Sponsee, yet there are enormous gains for the Sponsor in the relationship also.